· CEBU CITY, January 15
(PIA)--- Local products and Cebu tourist spots expect boosts during
Sinulog season. Small and medium entrepreneurs from Cebu and other
provinces are in the City to ride on to the Sinulog season to market
their products.
The Cebu Provincial Government organized a food fair dubbed as
“Kaon Ta Bai” in Ayala Center Cebu, for towns and municipalities wherein they
display their respective delicacies
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The displays include the famous Carcar city “chicharon”;
Liloan’s rosquillos; Asturias’ bingka dawa; Argao’s torta and many
others.
Asturias Tourism Officer, Era Rallos said, the stocks were old sold out since the
beginning of the trade fair. In certain days, she had to phone her
colleagues for a replenishment.
Carcar City Information Officer Candice Acuna on the other
said the city’s chicharon remains to be a best seller. A kilo of
special chicharon is P400. They also have bocarilos (colored preserve
coconut meat) and ampao (sweet crunchy rice).
Meanwhile the Department of Trade and Industry (DTI-7) also
mounted the annual Sinulog Fiesta Fair in SM City with 46 exhibitors not just
from Cebu but from Luzon, Visayas and Mindanao.
Business development officer of DTI-Cebu Elias Tecson said the exhibitors are getting a
boost in sales despite Pope Francis' visit in Manila and Tacloban
that will also take place during Sinulog weekend.
In the first three days of the fiesta fair some of the SME’s were
almost recovering the exhibit costs. Top seller include Maexel
Chickabites for processed food, Eleanor Beauty Creations for gifts
decors and housewares and for local delicacies, Argao’s best is leading.
Ai-She Footware From Laguna, Mariz Coligado said they
had been participating in the last five years because Cebu is a good avenue for
them to market their abaca shoes.
“Our product is different from those in Marikina, in Cebu and
anywhere else, so we are confident that even if we sell it here, there are
still patronizers,” Coligado said.
The Sinulog trade fair was organized to support the MSMEs’ need to
develop new markets. It’s a venue for them to meet new buyers and establish
possible linkages with other suppliers and producers.
Immediately after the Sinulog, is the holding of the seasonal
“Suroy-Suroy Sugbo”, a local tour in the southern municipalities of the
province.
This is also an income generation for the province and the local
government units and at the same time a promotion and exposure
strategy.(mbcn/FCC/PIA-Cebu)
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